Behavior and Perceptions of Greek Consumers in Business Related E- Communities

This article describes the initial phase of a study where a sample of 72 questionnaires have been distributed to people who identified themselves as Internet users that participate in e-communities for business purposes the data collected where analyzed. The purpose of the research was to investigate the perceptions of online buyers in Greece and study their online behavior when participating in e-communities. Emphasis was given to business related e-communities that raise privacy issue concerns. From the analysis of the data it was concluded that there was no bias regarding sex and professional area. The frequency distributions revealed that most people spend between 50€ and 100€ in online shopping on a quarterly basis and their primary motivation was the convenience offered. Security was considered the most important issue when doing online transactions. Regarding web site personalization the majority of the respondents didn’t like the idea of been monitored while shopping online and didn’t follow product recommendations made by the visited sites. Key-Words: E-communities, E-commerce, Greece, Behavior, Perceptions